The Crafted Elements Story

We started accidentally in mid-2019. How does one start a company accidentally? A bit like this...

 

Crafted Elements isn't my first entrepreneurial rodeo, over the last 20 years I have built, bought, and sold 35+ different internet-centric companies and brands. However, in mid 2019 I wanted to get off the keyboard and focus on some of my hobbies. 

 

So naturally I did a what any normal person would do. I went out and bought an industrial building that would be ground zero for all of my crazy ideas 🤣.

 

Here's a photo of the first building when we first started renovating it. It was kind of a wacky color scheme as it was being used as a gym in it's past life.

Like most of you I had been watching this wood & epoxy resin trend gain momentum on social media, but in 2019 it was still relatively new. I wanted to give it a try, make some serving boards for friends and family or maybe to sell as a side hustle. However, watching people make them using screwed together HDPE boxes or wood and tuck tape "molds" seemed primitive to me at best. 

 

Using silicone molds and fabricating resin parts was something I had a 10+ years of experience with at that point. So it was easy for me to create some silicone molds and get making some wood and resin boards.

 

Then something funny happened. I started posting photos and videos of the pieces I was making on Instagram and Facebook, and in the comments all people wanted to know was where I got those cool molds.

 

"OK. Maybe there is something to this?". I said to myself. I went ahead and had fifty 18x9x1.5" molds made and put them on a website. Over the course of a couple of weeks, all 50 of the initial production run were gone. I was clearly onto something and Crafted Elements was born.

 

Fast forward to today and over 65,000 customers later and we have become the leading provider of silicone molds and router templates to the woodworking, maker and resin art community, and it all happened accidentally. What started off as a hobby and side-hustle is now a time-saving mold, template and tool making company with a team of dedicated employees that operate out of a 10,000sqft facility in Guelph, Ontario, Canada.

 

Along the way we have forged bonds with some of the most well known woodworkers and resin artists on social media, as well as other companies in the space such as TotalBoat, Black Diamond Pigments and more.

 

We regularly share the works that our customers make on both our company social media channels and our "Maker Media Network", which as of this writing have over 500,000 followers combined. So make sure you tag us when you post your projects for a chance to get featured!

 

In fact, while I've got you, here are all of our socials. Make sure you follow us on whatever platforms you use the most: